Meet Our Team 

Scott Paul | Co-Founder and CEO

Scott Paul is currently trying to earn a free Tesla Roadster by getting 50 of his friends to buy a Tesla for themselves.  When he isn’t doing that full-time at, he is off running, which is a software that help brands find and manage their top customers and ambassadors.  


In the past, Scott founded and sold a hardware company called and a marketing company called Instafluence that Disney bought in 2015.  Petfluence is one of Scott’s many angel investments that he does in the “influencer” space.  He is Dad to 3 girls and one little Cockapoo named Lily.

Danielle Motley | Brand and Influencer Activation Extraordinaire

Danielle Motley hails from Winston Salem, NC.  She got into the world of social media management and copywriting whilst working

for her friend’s successful, hipster chic bridal boutique.


From there, she has worked as a marketing coordinator and account manager for several marketing companies before finding Petfluence.


Raised with a menagerie of pets in the South, Danielle is an animal lover.  She has two adorable rescue cats, Roscoe and Tiger Lilly. When she’s not working, you can find her belting out tunes at her favorite karaoke bar.

Krista Hauk | Head of Customer Success at Wooly

Krista got her start with influencer marketing about 4 years ago at Maker Studios, which was acquired by and now part of The Walt Disney Company.


She has worked on countless of campaigns in various categories, managing relationships with brands and influencers alike.


Migrating from LA a year ago, Krista now resides in Austin, TX with her fiance and siamese cat, Mila (nickname Miwi). Outside the office, she loves to go to live music shows, travel the world, and all things health/nutrition.

James Davis | CTO and Co-Founder of Wooly

James loves cool tech and enjoys building innovative and disruptive technologies from the ground up in a variety of different industries.


For over 8 years, he's led tech startups and has over 13 years of experience in enterprise software development for web, mobile, big data, and automation systems.

In his spare time, James plays soccer, rock climbs, and enjoys the great outdoors. But, most often, you'll find him hacking away on a new tech startup and nailing down ideas he can bring to life through technology.

Ian Tenenbaum | Advisor


Ian has worked in digital media for over 15 years and has led the sales teams of 3 startups that were each named to the "Inc 500 Fastest Growing Companies" list during his time there.  


Most recently, before starting Petfluence, Ian founded  the monthly subscription box for pets,


In just two years, through building an army of pet influencers, the PawPack brand became well known throughout the pet industry and built a community of over 250,000 followers on social media.

Benjamin Mack | Advisor

Ben is our resident influencer, social and experiential nerd. He's created, managed and sold more than 50 custom campaigns for Fortune 1000s including SONY, Clorox, Ragu, Fuji Film, FOX, eBay and Honda.


When he's not working or at home in San Francisco, Ben likes wrenching on his old BMW, playing tennis and walking Hombre, his 13 year old pit mix, to the local dog park. 


Petfluence LLC. 

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