Pet Influencers are the Golden Ticket to Holiday Sales
It's no secret that influencer marketing is one of the most in demand forms of social media marketing out there. With more than 80 percent of marketers finding influencer marketing effective, it begs the question, how can you set your brand apart and get one step ahead of your competitors? We think the answer is pets!
Pet Influencers are the Golden Ticket
Pet influencers have been around for quite some time, however, when you mention "pet influencer marketing" to the masses, they are usually unfamiliar. While pet influencer marketing is on the rise, the amount of pet and non-pet brands that utilize pet influencers are far and few between.
Why Pet Influencers Over Humans?
Pet influencers are great marketing collaborators for pet and non-pet brands alike. Companies like Jeep, Eddie Bauer, and Dyson know this and they regularly utilize cats and dogs in their marketing campaigns. Human accounts can get oversaturated with ads and become tiresome after a while. However, animal accounts don't garner the same kind of reaction. People love looking at videos and pictures of animals.
It's been proven that animals, on the screen or in real life, can increase overall happiness, reduce anxiety, and increase productivity in the workplace for many people. So why not capitalize on the population's love of pets and sneak in a little marketing. It's creative, it's clever, and it works.
There's No Better Time Than Now
With the holidays right around the corner, there's no better time than now to utilize animal influencers. Getting a campaign strategy in place is key! There are so many fun holiday marketing ops on the horizon. Imagine how a cute dog dressed in your store's costume can boost Halloween sales. What about advertising your grocery store's turkey sales for Thanksgiving with a drooling golden retriever hovering at the edge of the table? And, finally, as sales ramp up around Black Friday and into Christmastime, the pet marketing options are endless.
Get Your Campaign Rolling Today!
Contact us today to get your holiday campaign up and running. Our experts will execute a creative and innovative campaign that is guaranteed to engage your customers and raise brand awareness.